The longest-running comedy variety show out of the UP Diliman campus will be back for its much-anticipated 35th installment in 2025.
LIVE A.I.D.S. 35 — “Ang Ika-tatlumpu’t Limang Istoryang Dinebelop ng SAMASKOM — will light up the stage anew this May at the IBG-KAL Theater at the University of the Philippines, Diliman with this edition’s theme, “A Laugh Story”. It will be a very special presentation as U.P. SAMASKOM (Samahan ng mga Mag-aaral sa Komunikasyon) celebrates its 50th anniversary in 2025.
SAMASKOM, which is celebrating its golden anniversary celebration in 2024-2025, kicked off preparations for its 2025 presentation at Gold A.I.D.S.: The Live A.I.D.S. 35 Kickoff Party on February 15 at the Edge Skyview Bar at Ibis Styles Hotel. Resident members, alumni and friends of the premier academic organization got together to unveil and unlock special activities at the event.
The local entertainment industry is filled with SAMASKOM alumni who have made names for themselves in front of and behind the camera, like Jervi Wrightson (KaladKaren), Giselle Sanchez, Tuesday Vargas, RS Francisco, and Director Lauren Dyogi, to name a few.
Among the special projects unveiled at the party is an album featuring songs that embody the Live A.I.D.S. experience — a mix of beloved classics from previous installments and new tunes specially created for the 35th show. The creative and production teams of this Live AIDS 35 were introduced alongside an in-depth presentation of their vision for the 35th installment. A stellar lineup of SAMASKOM alumni took the stage, bringing their signature flair and energy to celebrate the legacy and ongoing impact of their iconic show.
Live A.I.D.S. 35 marks the directorial debut of television writer Ken De Leon, known for his sharp storytelling and innovative approach to entertainment.
Aptly titled A Laugh Story, the 35th edition reflects the spirit of SAMASKOM: “creative freedom, boldness, and a dedication to storytelling that resonates with the times”, says De Leon.
“A Laugh Story” is more than just a theme—it is a journey through the stories that shape who we are as Filipinos. From the bedtime stories that lulled us to sleep as children, to the fairy tales that sparked our imagination, to the everyday gossip that kept our curiosity alive, stories have been central to our connections and understanding of the world. Live A.I.D.S. A Laugh Story is a celebration of these narratives that give us meaning, using humor and heart to remind us of the shared experiences that unite us all,” De Leon explained.
“U.P. SAMASKOM’s 50th anniversary is a testament to its five decades of producing generations of communicators, artists, and storytellers who continue to push boundaries and redefine creative expression in the Philippines,” said MJ Karaan, Live A.I.D.S. 35 production manager.
“As Live A.I.D.S. celebrates its 35th edition, it reaffirms U.P. SAMASKOM’s commitment to a free and creative expression of views that tackle timely and relevant issues affecting the country. From political satire to social commentary, Live A.I.D.S. has remained a platform for fearless storytelling and reflection, and this year promises no less. With a fresh perspective and a deep respect for SAMASKOM’s storied legacy, De Leon brings a dynamic new approach that will surely make this Live A.I.D.S. one for the books,” Karaan added.
*About U.P. SAMASKOM* The U.P. Samahan ng mga Mag-aaral sa Komunikasyon (SAMASKOM) is the premier academic organization based at the College of Media and Communication (formerly College of Mass Communication), University of the Philippines Diliman. For over 50 years, SAMASKOM has been at the forefront of creating innovative, socially relevant, and creative content across a variety of media platforms, helping to shape the next generation of communicators, artists, and storytellers in the country.
Source: Beautiful Feature
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